Trying to get a process name but I get hex instead of text

Here's my code (please ignore my 'try' statement, I know..):

wchar_t *zGetName(DWORD kPid)
{
    if (!kPid)
        return NULL;
    PROCESSENTRY32W kPE32;
    HANDLE kSnap;
    kPE32.dwSize = sizeof(PROCESSENTRY32W);
    kSnap = CreateToolhelp32Snapshot(TH32CS_SNAPPROCESS, 0);
    if (!kSnap)
        return NULL;
    if (Process32FirstW(kSnap, &kPE32))
    {
        do {
            if (kPE32.th32ProcessID == kPid)
            {
                wchar_t *kExe = kPE32.szExeFile;
                CloseHandle(kSnap);
                return kExe;
            }
        } while (Process32NextW(kSnap, &kPE32));
    }
    CloseHandle(kSnap);
    return NULL;
}

int main()
{
    try
    {
        SetConsoleTitleW(L"BruteID");
        std::cout << R"(Press any key to start scanning for process IDs. . .)";
        getchar();

        DWORD kFirst = 0x0;
        int64_t kCount = 0;
        for (kFirst; kFirst < 10000; ++kFirst)
        {
            kCount++;
            wchar_t *kName = zGetName(kFirst);
            if (kName != 0)
            {
                std::cout << "{" << __TIME__ << "} " << "The process ID " << kFirst << " belongs to the process ";
                _tprintf(TEXT("%s"), kName);
                std::cout << "\n";
                zSetConsole(kCount);
            }
            else
                zSetConsole(kCount);
        }
    }
    catch (...) {}

    getchar();
}

Basically I am trying to check all the process IDs with an extremely simple 'for' loop and get the names of those that exist, but instead of the text I am getting something like 0D45FBA, etc.

I tried a lot of things and this code is just the last thing that I tried without success, I am looking for help.

Also tried to chance from UNICODE to Multi-Byte and vice-versa and many other things.