function template specialization for variadic templated function (printf)

I have some Arduino C++11 code that I'm trying to improve: trying to make a printf-like function treat String specially so I don't have to call c_str() myself everywhere I use it. Basically for any builtin type like int float bool etc, I just want to pass the arg as-is, and for String, pass return the c_str(). Hit some snags so I tried this in some of the online compilers available. Starting point is this, using std::string instead of String:

#include <string>

class SerialOut {
public:
    template<class ...Ts>
    static void error(const char* msg, Ts... args) {
        printf(msg, args...);
    }
};

int main() {
    std::string greeting("hi");
    SerialOut::error("Message %d %s\n", 1, greeting.c_str());
}

So I tried creating a function template that just returns the value it gets, with a specialization for std::string:

#include <string>

template <typename T, typename R=T> R raw(T& x) {return x;}
template <> const char* raw<>(std::string& x) {return x.c_str();}

class SerialOut {
public:
    template<class ...Ts>
    static void error(const char* msg, Ts... args) {
        printf(msg, raw(args)...);
    }
};

int main() {
    std::string greeting("hi");
    SerialOut::error("Message %d %s\n", 1, greeting);
}

I get a compilation error when I run this in https://repl.it/languages/cpp11:

clang version 7.0.0-3~ubuntu0.18.04.1 (tags/RELEASE_700/final)
 clang++-7 -pthread -std=c++11 -o main main.cpp
main.cpp:10:25: error: cannot pass object of non-trivial type
      'std::__cxx11::basic_string<char>' through variadic function; call will abort at
      runtime [-Wnon-pod-varargs]
            printf(msg, raw(args)...);
                        ^
main.cpp:16:20: note: in instantiation of function template specialization
      'SerialOut::error<int, std::__cxx11::basic_string<char> >' requested here
        SerialOut::error("Message %d %s\n", 1, greeting);
                   ^
1 error generated.
compiler exit status 1

With https://www.onlinegdb.com/online_c++_compiler there is no error but the raw() specialization is not selected, so the output for greeting is garbage.

In Arduino IDE I get a slightly different error (after replacing std::string by String, of course):

sketch\mqtt.cpp.o: In function `char const* raw<String, char const*>(String&)':

sketch/utils.h:15: multiple definition of `char const* raw<String, char const*>(String&)'

sketch\Thermistor.cpp.o:sketch/utils.h:15: first defined here

sketch\sketch.ino.cpp.o: In function `char const* raw<String, char const*>(String&)':

sketch/utils.h:15: multiple definition of `char const* raw<String, char const*>(String&)'

sketch\Thermistor.cpp.o:sketch/utils.h:15: first defined here

I tried several variations on the raw() functions, to no avail. I figure I'm just missing a subtlety or it's just not possible to do this in C++11.